Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Instructors: Goldman Sachs 10,000 Women +6 more

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What you'll learn

  •   Strengthen your business's brand, and set clear marketing goals and strategies.
  •   Explore various digital marketing tools that you can use to reach your customer segments.
  •   Refine your sales process, and measure sales success.
  •   Identify appropriate metrics to measure brand, marketing and sales effectiveness.
  • Skills you'll gain

  •   Customer Analysis
  •   Business Metrics
  •   Marketing Strategy and Techniques
  •   Brand Management
  •   Market Opportunities
  •   Marketing Analytics
  •   Target Market
  •   Sales Strategy
  •   Sales Process
  •   Digital Marketing
  •   Marketing Planning
  •   Sales
  •   Marketing
  • There is 1 module in this course

    This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

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