Skills you'll gain

There are 4 modules in this course

After completing this course, you will be able to: - Describe marketing automation and software applications that support it. - Strategically assess scalability options for marketing campaigns. - Identify the current applications of predictive analytics for digital marketing. - Use data summarization, experimentation, and analysis as an application for targeting. - Describe the future of video and mobile marketing and their impact on the digital marketing channel mix. - Describe how AI and machine learning benefit digital marketing campaigns. - Define NLP and identify its impact on digital marketing. - Examine ethical considerations impacting digital marketing and recognize the potential impact of future advances.

Predictive analytics & algorithms

Video & mobile marketing trends

Artificial intelligence (AI), natural language processing (NLP) & ethics

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