What you'll learn

Skills you'll gain

There are 2 modules in this course

By the end of this course, you will be able to: - Master KPIs and Metrics: Understand and apply KPIs and metrics to measure and optimize business performance across various marketing channels. - Optimize Marketing Funnels: Analyze and improve marketing funnels, using key models and metrics to enhance customer journeys and increase conversions. - Leverage Advanced Analytics Tools: Utilize tools like Crazy Egg and Google Analytics to gain in-depth behavioral insights and refine marketing strategies based on data-driven decisions. - Enhance ROI Calculations: Calculate and improve ROI across different campaign types, ensuring cost-effective marketing efforts that maximize returns. - Utilize Google Analytics 4 (GA4): Navigate and leverage the latest features of GA4, including setting up, tracking, and analyzing data to optimize website performance. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.

Assessment for Analytics, ROI, and Evaluation

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