Applying Data Analytics in Marketing

This course is part of Business Analytics Specialization

Instructors: Unnati Narang +1 more

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What you'll learn

  •   Apply quantitative techniques in marketing analytics to real-world scenarios.
  •   Understand causal analysis, experimental and quasi-experimental approaches broadly.
  •   Develop an understanding of linear/logistic regression and various computational text summarization methods.
  •    Perform different analyses discussed using R programming.

    • Skills you'll gain

  •   Data Analysis
  •   Natural Language Processing
  •   Unstructured Data
  •   Statistical Methods
  •   Social Media
  •   Marketing Analytics
  •   Market Analysis
  •   Network Analysis
  •   Text Mining
  •   Customer Insights
  •   Statistical Analysis
  •   Regression Analysis
  •   Analytics

    • There are 4 modules in this course

    This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.

    Module 2: Survey Analysis

    Module 3: Text Analysis

    Module 4: Network Analysis

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