Ementorhub

What you'll learn

Understand types, personalization, and analytics in behavioral marketing.

Create buyer personas and set strategic goals.

Enhance engagement, conversions, and ROI using the RACE Framework.

Improve retention and lifetime value through CLM techniques.

Skills you'll gain

Persona Development

Marketing Effectiveness

Social Media Marketing

Marketing Automation

Marketing Strategies

Growth Strategies

Customer Retention

Customer Acquisition Management

Customer Engagement

Consumer Behaviour

Digital Marketing

E-Commerce

Customer Relationship Management

Email Marketing

There are 2 modules in this course

By the end of this course, you will be able to: - Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel. - Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets. - Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI. - Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management. - Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era. - Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

Assessment and Project for Behavioral Marketing