Ementorhub

What you'll learn

Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.

Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

Describe the customer experience journey to identify, define, and implement key brand touchpoints.

Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.

Skills you'll gain

Customer experience strategy (CX)

Product Management

Customer Engagement

Brand Management

Employee Engagement

Product Strategy

Portfolio Management

Product Planning

New Product Development

Brand Loyalty

Competitive Analysis

Brand Strategy

Product Lifecycle Management

Brand Awareness

Branding

There are 6 modules in this course

By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto

Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.

Knowing how to communicate your offering: Brand Architecture & naming.

Building your brand portfolio.

Translating your brand into compelling customer experiences.

Equipping and engaging employees to deliver on the brand promise.