Ementorhub

What you'll learn

Identify the character of visual and audio materials that best capture the professional image you wish to project.

Use a variety of demographic and psychographic parameters to define your customer market and/or audience.

Identify marketing channels and how they are used to promote your brand and build your business.

Employ strategies for effective social media content.

Skills you'll gain

Performing Arts

Social Media Strategy

Market Research

Professional Networking

Marketing Strategies

Customer Engagement

Brand Strategy

Entrepreneurship

Competitive Analysis

Branding

Social Media Marketing

Target Audience

Brand Awareness

Market Analysis

Content Strategy

There are 4 modules in this course

In this course, you will explore how to develop a distinct and authentic brand identity that resonates with your audience, and gain insights in market research techniques, audience analysis, target demographics, and marketing channels. You'll gain an understanding of the principles of branding as they apply to the performing arts and learn best practices for curating and maintaining a professional online image, utilizing social media platforms effectively, and engaging with your audience. Mastering these branding skills will provide you with the essential tools to distinguish yourself from the competition and achieve success in your music career. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Who is Your Market?

Marketing Channels and Strategies

Managing Your Online Presence