The Business of Social

This course is part of Social Media Marketing Specialization

Instructor: Randy Hlavac

Skills you'll gain

  •   Information Privacy
  •   Marketing
  •   Key Performance Indicators (KPIs)
  •   Marketing Effectiveness
  •   Return On Investment
  •   Social Media Marketing
  •   Program Management
  •   Social Media Strategy
  •   Integrated Marketing Communications
  •   Business Marketing
  •   Customer Engagement
  •   Law, Regulation, and Compliance
  •   Performance Measurement
  •   Data Security
  •   Business Metrics

    • There are 4 modules in this course

    Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)

    Metrics

    Performance

    Management

    Explore more from Marketing

    What is Social?

    Creating a Social Business

    Engagement & Nurture Marketing Strategies

    Unleashing the Impact of your Social Enterprise

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