Business Strategy: Value Proposition Essentials

Instructor: Marta Sotto-Mayor

What you'll learn

  •   Evaluate the Components of Effective Value Propositions.
  •   Synthesize Value Proposition Frameworks for Diverse Industries.
  •   Design and Articulate Compelling Value Propositions.
  •   Critique and Improve Existing Value Propositions.
  • Skills you'll gain

  •   Innovation
  •   Value Propositions
  •   Business Marketing
  •   Communication
  •   Market Analysis
  •   Business Strategy
  •   Competitive Analysis
  •   Strategic Communication
  •   Customer Analysis
  •   Product Knowledge
  •   Business Modeling
  • There is 1 module in this course

    In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. This course is ideal for aspiring Business strategists, Product managers, Business students, Business leaders, Business owners, Marketing professionals, Brand strategists, Content creators, Product managers, Entrepreneurs and Start-up founders, Sales executives, Business consultants and Analysts:, Project leaders and Managers. No prior experience in strategic management is required, but a basic understanding of business management, familiarity with product and service management, and an interest in marketing and communications are beneficial. A willingness to learn and apply new concepts is essential.

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