Ementorhub

What you'll learn

Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.

Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.

Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.

Know the importance of a strategic online presence for retailers and future trends in retailing.

Skills you'll gain

Vendor Relationship Management

Merchandising

Company, Product, and Service Knowledge

E-Commerce

Strategic Partnership

Retail Sales

Growth Strategies

Promotional Strategies

Marketing Channel

Customer experience strategy (CX)

Market Opportunities

Market Dynamics

Conflict Management

Consumer Behaviour

Supply Chain Planning

Cross-Channel Marketing

There are 4 modules in this course

In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

Distribution Channels and Their Evolving Landscape

The Retail Strategy and Marketing Mix

Retailing Without Frontiers: New Trends in Retailing