Skills you'll gain

There are 4 modules in this course

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Who and Where? Players and Locations in China

How To Enter China: Entry Mode Choices

How To Become a Strategic Insider in China

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