Master Class for Corporate Entrepreneurs

This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization

Instructor: Dr. James V. Green

Skills you'll gain

  •   Innovation
  •   Competitive Analysis
  •   Business Strategy
  •   Corporate Strategy
  •   Customer Insights
  •   Corporate Finance
  •   Market Opportunities
  •   Proposal Development
  •   Entrepreneurship
  •   New Business Development
  •   Value Propositions
  •   Business Modeling
  • There are 4 modules in this course

    With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

    Building the Business Model

    Crafting Strategies for Innovation Initiatives

    Building the Proposal

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