Customer Centric Innovation

This course is part of Strategic Technology Management Specialization

Instructor: Ravi Mehta

What you'll learn

  •   Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
  •   Identify reasons underlying consumers’ psychological resistance to innovation.
  •   Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
  •   
  •   Utilize and apply strategies to capture customer needs.

    • Skills you'll gain

  •   Design Thinking
  •   Innovation
  •   Service Design
  •   Business Strategies
  •   Market Opportunities
  •   Product Development
  •   Customer experience strategy (CX)
  •   Customer Insights
  •   User Feedback
  •   Consumer Behaviour
  •   New Product Development

    • There are 4 modules in this course

    Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

    INNOVATION ADOPTION

    CAPTURING CUSTOMER NEEDS TO FUEL INNOVATION

    CUSTOMER DRIVEN INNOVATION STRATEGY

    Explore more from Marketing

    Customer-Centric Innovation

    Customer Insights: New Product Development Orientation

    Strategic Technology Management

    Marketing: Customer Needs and Wants

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