Ementorhub

Skills you'll gain

Exploratory Data Analysis

Descriptive Statistics

Data-Driven Decision-Making

Data Analysis

Marketing Strategies

Marketing Analytics

Statistical Hypothesis Testing

Customer Analysis

Customer Insights

Statistical Methods

Correlation Analysis

Marketing Effectiveness

Regression Analysis

Statistical Visualization

Statistical Modeling

Analytics

Statistical Analysis

Data Ethics

Probability & Statistics

There are 4 modules in this course

This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies. The course begins with core statistical concepts, such as standard deviation, variance, and normal distributions, in the context of marketing decisions. It shows how to visualize correlations and causal networks using techniques such as Structural Equation Modeling (SEM) and Path Analysis. The course discussions of analytics ethics, guiding participants to identify and avoid common pitfalls in data interpretation. This course is an invaluable resource for anyone looking to enhance their marketing strategies through trustworthy data-driven insights.

Data Analytics & Critical Thinking

Hypothesis Testing, Correlation, and Regression

Correlation and Causality