Ementorhub

What you'll learn

Understand management processes and market research/forecasting methods firms can utilize for faster and more effective innovation development.

Gain competence with a set of tools and methods for product design and development.

Gain confidence in your own abilities to create a new products.

Skills you'll gain

Customer experience strategy (CX)

Business Research

New Product Development

Product Development

User Research

Consumer Behaviour

Analysis

Needs Assessment

Persona Development

Customer Analysis

Product Management

Design Thinking

Customer Insights

Process Mapping

Customer experience improvement

There are 5 modules in this course

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

MODULE 1: What Makes a Great New Product

MODULE 2: Product Development Customer Knowledge Requirement

MODULE 3: Identifying the Voice of Your Customer

MODULE 4: Design Thinking and Customer Journey Maps