Customer Value, Acquisition, and Retention

This course is part of Advanced Digital Marketing Specialization

Instructor: Pallassana K Kannan

What you'll learn

  •   In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.

    • Skills you'll gain

  •   Customer Retention
  •   Growth Strategies
  •   Customer Insights
  •   Marketing Strategies
  •   Customer Relationship Management
  •   Marketing Effectiveness
  •   Return On Investment
  •   Brand Loyalty
  •   Customer Acquisition Management
  •   Customer Engagement
  •   Loyalty Programs
  •   Marketing Analytics

    • There are 3 modules in this course

    In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.

    Models for Acquisition and Retention

    End-of-Course Evaluation

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