Ementorhub

What you'll learn

Apply the data analysis process OSEMN to marketing data

Compare and contrast various data formats and their applications across different scenarios

Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Data Modeling

Business Metrics

Data Analysis

Data Storytelling

Exploratory Data Analysis

Data Validation

Data Collection

Generative AI

Analytics

Data Quality

Key Performance Indicators (KPIs)

Data Manipulation

Data Cleansing

Data Visualization

There are 5 modules in this course

By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.

Obtaining and Scrubbing Data

Exploring and Modeling Data

Interpreting Data

[Optional] GenAI in Data Analytics