Digital Content Planning and Management

Instructor: Marisa Peacock

What you'll learn

  •   Basic concepts and strategy of digital content and technology
  •   How to plan your content based on audience analysis and content relevancy 
  •   How to conduct content audits and map out content needs
  •   How to create, sustain and maintain content 

    • Skills you'll gain

  •   Target Audience
  •   Content Performance Analysis
  •   Digital Content
  •   Web Content
  •   Content Creation
  •   Auditing
  •   Marketing Planning
  •   Content Management
  •   Governance
  •   Digital Assets
  •   Content Strategy

    • There are 5 modules in this course

    This practical course is designed for current career-professionals who want to learn how to build a real-world content strategy and a plan to execute it. You will leave this course with an understanding of how create, manage, review and govern digital content.

    Module 1: Basics of Digital Content Management

    Module 2: Digital Content Audits

    Module 3: Digital Content Planning 

    Module 4: Digital Content Governance

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