Ementorhub

What you'll learn

Understand digital marketing fundamentals, history, and key channels.

Differentiate between digital and traditional marketing, and evaluate their ROI.

Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.

Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Search Engine Optimization

UI/UX Strategy

Digital Marketing

Digital Advertising

Marketing

Business Strategy

Brand Awareness

Content Marketing

Consumer Behaviour

Social Media Marketing

E-Commerce

Digital Media Strategy

Marketing Strategy and Techniques

Web Analytics and SEO

There are 2 modules in this course

By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

Assessment for Digital Marketing Landscape