Digital Marketing Tools: Machine Learning and AI

This course is part of Foundations of Digital Marketing Specialization

Instructor: Liye Ma

What you'll learn

  •   Machine Learning Methods
  •   Big Data and AI Applications
  •   Performance Evaluation
  • Skills you'll gain

  •   Big Data
  •   Deep Learning
  •   Marketing Analytics
  •   Artificial Neural Networks
  •   Apache Hadoop
  •   Machine Learning
  •   Predictive Analytics
  •   Digital Marketing
  •   Customer Insights
  •   Artificial Intelligence
  •   Marketing Automation
  •   Marketing Strategies
  •   Marketing
  • There are 3 modules in this course

    The course is divided into two comprehensive modules. The first module, Machine Learning, focuses on methods of machine learning, performance evaluation, and method configuration. The second module, Big Data and Artificial Intelligence, covers topics such as Big Data AI, Hadoop & Deep Learning, and Neural Networks. By the end of the course, you will be equipped to describe the paradigm shift in machine learning methods, understand the expanding applications of big data to neural networks, and evaluate the effectiveness of machine learning algorithms to drive growth and innovation in digital marketing.

    Big Data and Artificial Intelligence

    End-of-Course Evaluation

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