Digital Marketing Tools: Machine Learning and AI
This course is part of Foundations of Digital Marketing Specialization
Instructor: Liye Ma
What you'll learn
Skills you'll gain
There are 3 modules in this course
The course is divided into two comprehensive modules. The first module, Machine Learning, focuses on methods of machine learning, performance evaluation, and method configuration. The second module, Big Data and Artificial Intelligence, covers topics such as Big Data AI, Hadoop & Deep Learning, and Neural Networks. By the end of the course, you will be equipped to describe the paradigm shift in machine learning methods, understand the expanding applications of big data to neural networks, and evaluate the effectiveness of machine learning algorithms to drive growth and innovation in digital marketing.
Big Data and Artificial Intelligence
End-of-Course Evaluation
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