Skills you'll gain

There are 4 modules in this course

This course emphasizes how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs. You will explore how public health communicators recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy, as well as leverage persuasive communication strategies to frame and deliver messages in ways that appeal to audiences’ core values. You will learn to approach media interviews with confidence, adjust your communication strategy in the moment, and center your focus on your audiences and their needs.

APPLY EMPATHY TO CONNECT WITH AN AUDIENCE

PERSUASIVE COMMUNICATION

MEDIA INTERVIEWS: CONNECTING WITH INTERVIEWERS AND VIEWERS

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