Entrepreneurship I: Laying the Foundation

This course is part of Innovation: From Creativity to Entrepreneurship Specialization

Instructor: Thomas E. Parkinson

What you'll learn

  •   Demonstrate an understanding of how entrepreneurs can develop new venture ideas.
  •   Examine a potential market opportunity and evaluate its viability.
  •   Demonstrate an understanding of the concepts of entrepreneurial leadership and team building.
  •   Develop a plan for identifying and securing early adopter customers for a new venture.
  • Skills you'll gain

  •   Market Opportunities
  •   Leadership
  •   Team Building
  •   Business Development
  •   Business Modeling
  •   Entrepreneurship
  •   Customer Analysis
  •   Business Strategy
  •   Ideation
  •   New Business Development
  •   Market Analysis
  •   Value Propositions
  • There are 5 modules in this course

    You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

    Module 1: Introduction to Entrepreneurship

    Module 2: Understanding the Market

    Module 3: Building the Team

    Module 4: Finding Customers

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