Essential Marketing Frameworks
Instructor: University of Washington Team
What you'll learn
Skills you'll gain
There are 3 modules in this course
This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.
Understanding and Using Market Dynamics
Marketing Psychology: Engaging with Your Audience
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