Essential Marketing Frameworks

Instructor: University of Washington Team

What you'll learn

  •   Foundational marketing terms and concepts
  •   Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
  •   
  •   Insights into consumer behavior and their impact on marketing strategies
  • Skills you'll gain

  •   Marketing Psychology
  •   Marketing Planning
  •   Consumer Behaviour
  •   Marketing Strategies
  •   Marketing
  •   Market Analysis
  •   Ethical Standards And Conduct
  •   Competitive Analysis
  •   Marketing Channel
  •   Market Research
  •   Proposal Development
  • There are 3 modules in this course

    This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.

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