Ethics, Culture, and Global Perspectives

This course is part of Professional Success Skills Specialization

Instructor: Gies College of Business, University of Illinois

What you'll learn

  •   Identify ethical issues in global business.
  •   Explain what culture is and where culture exists or manifests itself.
  •   Analyze how globalization impacts the psychological responses of consumers in global markets.
  •   Explain what cultural equity is and how brands can become cultural symbols.
  • Skills you'll gain

  •   Decision Making
  •   Business Ethics
  •   Global Marketing
  •   Culture
  •   Cultural Sensitivity
  •   Cultural Diversity
  •   Intercultural Competence
  •   Consumer Behaviour
  •   Cultural Responsiveness
  •   Stakeholder Management
  •   Brand Strategy
  •   Corporate Sustainability
  •   Brand Management
  •   Branding
  •   Environmental Social And Corporate Governance (ESG)
  • There are 5 modules in this course

    In this course, you will acquire a deep understanding of the importance and role of ethics within and beyond the organization as well as realize the benefits and challenges of a diverse culture and various – and changing – global perspectives. The professional business skills related to ethics, culture, and global perspectives gained through this course will help you to succeed working in any organization.

    Module 2 - Stakeholder Theory: Bayer CropScience in India

    Module 3 - Globalization, Culture & Brands

    Module 4 - Cultural Mindsets and Assimilation to a Cultural Framework

    Module 5 - Culture Mixing and Its Consequences

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