Foundations of Music Promotion & Branding

This course is part of Building Your Audience for Music Professionals Specialization

Instructor: Joey Harris

What you'll learn

  •   Construct a comprehensive mood board integrating visual references, color palettes, and font selections to aid in the creative development process.
  •   Create an impactful visual narrative that captures the essence of your audience growth journey.
  •   Formulate a goal-oriented plan for soliciting and assimilating feedback.
  •   Produce an audience analysis report, that showcases your understanding of collected data and its implications for branding strategies.
  • Skills you'll gain

  •   Brand Awareness
  •   Persona Development
  •   User Research
  •   Target Audience
  •   Marketing Design
  •   Marketing Strategies
  •   Customer Insights
  •   Branding
  •   Brand Strategy
  •   Content Creation
  •   Constructive Feedback
  •   Goal Setting
  •   Marketing
  • There are 4 modules in this course

    What You Will Learn: - Brand Identity Creation: Learn to articulate your artistic identity, ensuring -your music resonates with your desired audience and stands out in a crowded marketplace. - Visual Branding Mastery: The skills to design captivating visuals that reflect your brand's essence, making your music and image impossible to scroll past. - Audience Insights: Techniques for conducting deep audience research, enabling you to tailor your music and branding to effectively engage and grow your fanbase. Final Project: Your journey culminates in creating a personalized branding blueprint and an authentic brand identity statement, equipping you with a solid foundation to build upon as you progress through the specialization. Who Should Enroll: This course is specially designed for emerging music artists, aspiring managers, producers, promoters, and industry professionals who recognize the power of a strong brand in building a sustainable music career. Whether you're launching a new project or seeking to refine your existing brand, this course provides the foundational knowledge and practical tools to achieve your branding and promotional objectives.

    Image and Branding Essentials

    Audience Research Techniques

    Mapping Audience Growth

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