Ementorhub

What you'll learn

Understand neural anatomy, key brain regions, and their roles in influence, persuasion, sensory perception, and executive function.

Analyze sensory systems and perception phenomena, including top-down and bottom-up processing, with applications to influence campaigns.

Examine memory processes such as declarative, procedural, and priming, and their role in cognitive tasks like engagement, attention, and workload.

Evaluate emotional processing and decision-making theories, comparing System 1 and System 2 responses using neuroscience measurement techniques.

Skills you'll gain

Persuasive Communication

Decision Making

Anatomy

Influencing

Psychology

Marketing

Marketing Psychology

Advertising

Neurology

Marketing Effectiveness

Consumer Behaviour

Performance Measurement

There are 5 modules in this course

What sets this course apart is its focus on bridging neuroscience with practical applications in neuromarketing. By studying real-world case studies, you will gain the skills to evaluate and design more effective influence strategies. Whether you're in marketing, advertising, or behavioral science, this course equips you with the knowledge to better understand consumer behavior and tailor marketing efforts for maximum impact. You'll leave with a deep understanding of how to apply cutting-edge neuroscience principles to real-world influence campaigns, making this course a unique and invaluable resource for anyone in the field.

Neural Anatomy

Sensation and Perception

Memory

Emotion