Foundations of Retail Media

Instructor: Amazon Ads

What you'll learn

  •   Basic digital advertising and retail media concepts
  •   How to set up and manage campaigns to support retail media strategies
  •   How to leverage sponsored ads and Amazon Stores to create high quality campaigns

    • Skills you'll gain

  •   Online Advertising
  •   Advertising Campaigns
  •   Advertising
  •   Promotional Strategies
  •   Digital Marketing
  •   Target Audience
  •   Brand Awareness
  •   Bidding
  •   Paid media
  •   Performance Analysis
  •   Brand Loyalty
  •   Digital Advertising
  •   Campaign Management
  •   Retail Sales

    • There are 5 modules in this course

    This course will teach you the basics of of digital advertising, how to execute different advertising strategies, and how to set up campaigns successfully. You’ll learn different approaches to building digital ad campaigns, how to target the right customers, and how to evaluate and optimize the results of a campaign.

    Retail Media

    Advanced Retail Media

    Learn the fundamentals of Sponsored Ads

    Sponsored Ads Metrics, Reporting, and Optimization

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