Ementorhub

What you'll learn

Define social media marketing and describe its purpose

Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

Define the goals of a social media campaign

Write, design, and repurpose engaging content for social media

Skills you'll gain

Target Audience

Social Media Management

Social Media Strategy

Marketing Analytics

Brand Awareness

Customer Engagement

Digital Advertising

Content Creation

Advertising

Social Media Campaigns

Social Media Marketing

There are 5 modules in this course

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media

Social media strategy, planning, and publishing

Listening and engagement on social media

Social media analytics and reporting

Paid social media