What you'll learn

Skills you'll gain

There is 1 module in this course

This course is designed for Marketing Professionals, Customer Experience Managers, Product Managers, and Business Strategists eager to elevate their customer journey mapping strategies with cutting-edge AI. If you’re responsible for shaping customer experiences, crafting marketing strategies, or developing customer-centric products, this course will provide you with the tools to stay ahead in an AI-driven landscape and transform how you understand and engage your customers. Learners should have a basic understanding of customer journey mapping concepts and a familiarity with data analysis and marketing analytics. This foundation will support the exploration of AI applications in customer journey mapping. No prior coding experience is required, making this course accessible to those from non-technical backgrounds while still allowing for meaningful interactions with AI tools. By the end of the course, learners will be able to analyze how GenAI is reshaping traditional customer journey mapping, design their own AI-enhanced customer journey maps using foundational AI principles, and evaluate both the benefits and challenges of applying GenAI in customer journey mapping. These skills will empower participants to build customer experiences that are not only personalized but predictive, setting their brand apart in a competitive marketplace.

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