Ementorhub

What you'll learn

Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.

Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.

Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.

Skills you'll gain

Data Ethics

Content Creation

Competitive Analysis

Data-Driven Decision-Making

Marketing Automation

Generative AI

Brand Strategy

Marketing Analytics

AI Personalization

Prompt Engineering

Marketing

There is 1 module in this course

This course is designed for team leaders and managers seeking to enhance team productivity and creativity with GenAI, digital marketing specialists focused on improving content creation and campaign management, and career transitioners aiming to specialize in digital marketing and stay competitive by mastering GenAI technologies. While no prior AI expertise is needed, familiarity with popular social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), strong communication and data analysis skills, and proficiency in content creation will enhance your learning experience. Embracing creativity and having a solid understanding of fundamental marketing concepts are also beneficial. Upon successful completion of the curriculum, students at any proficiency level will be well prepared to seamlessly integrate GenAI into their marketing strategies, leading to increased efficiency, productivity and favorable outcomes in their digital marketing endeavors.