Ementorhub

What you'll learn

Identify the capabilities of GenAI for enhancing marketing data analytics functions.

Examine real-world applications to leverage GenAI in marketing data analytics scenarios.

Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.

Skills you'll gain

Campaign Management

OpenAI

Marketing Automation

ChatGPT

Data Ethics

Marketing Analytics

Generative AI

Artificial Intelligence

Google Analytics

Marketing Strategies

Business Ethics

Customer Insights

Social Media Campaigns

Performance Analysis

There is 1 module in this course

This course is tailored to marketing analytics team leaders and marketing analysts, including those responsible for guiding their teams toward more efficient, innovative, and forward-thinking practices, marketing analysts looking to enhance their workflows and boost productivity with GenAI tools, and aspiring marketing professionals seeking to future-proof their skills and gain a competitive edge. Participants should have a basic knowledge of marketing concepts and strategies, familiarity with marketing tools like Google Analytics, CRM systems, and marketing automation platforms, and a curiosity and willingness to explore new technologies. While a deep technical background is not strictly required, some prior exposure to marketing analytics will help learners better contextualize and apply the GenAI-focused content covered in this course. By the end of this course, marketing analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work.