Content Marketing Using Generative AI

This course is part of Generative AI in Marketing Specialization

Instructor: Rajkumar Venkatesan

What you'll learn

  •   You will learn the basic principles and frameworks of Generative AI in marketing.
  •   You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.
  • Skills you'll gain

  •   Pay Per Click Advertising
  •   Marketing Strategies
  •   Persona Development
  •   AI Personalization
  •   Marketing Analytics
  •   Consumer Behaviour
  •   Digital Marketing
  •   Customer Insights
  •   Large Language Modeling
  •   Content Marketing
  •   Keyword Research
  •   Google Ads
  •   Generative AI
  •   Search Engine Marketing
  • There are 2 modules in this course

    The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeking to gain a basic understanding of digital marketing and Generative AI applications, and the necessary skills and knowledge to design a Generative AI marketing strategy in an organization.

    Content Marketing

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