What you'll learn

Skills you'll gain

There are 4 modules in this course

Upon successful completion of this course, you will be able to: - understand how culture influences consumer behavior and decision-making processes, - identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing, - analyze and apply various advertising strategies tailored for multicultural markets, - recognize the effects of bilingual use and frame-switching in advertising communication, - appreciate the importance of different communication channels in multicultural marketing campaigns, -evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement, - develop skills to create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments, and - enhance your multicultural marketing acumen, preparing you for leadership roles in culturally diverse business environments.

Module 2: Cultural Diversity in Developed Markets

Module 3: Marketing and Branding Strategies for Hispanics and Asian Americans

Module 4: Multiculturalism in the Workplace

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