What you'll learn

Skills you'll gain

There are 5 modules in this course

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.

Module 1: Key Global Marketing Functions

Module 2: The Brand Audit

Module 3: Developing a Culturally Focused Marketing Plan

Module 4: Integrating the Global Marketing Plan

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