Google Analytics for Beginners: Marketing Essentials

Instructor: Abbie Poots

What you'll learn

  •   Set up a GA4 property for an e-commerce website, including configuring basic admin settings for accurate and optimized data collection.
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  •   Organize the tracking for key e-commerce events such as product views, add-to-cart actions, and purchases using GA4's event-based model.
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  •   Create and customize reports in GA4 to analyze user behavior, conversion paths, and sales performance for informed decision-making.
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    • Skills you'll practice

  •   Customer Analysis
  •   Performance Analysis
  •   E-Commerce
  •   Web Analytics
  •   Marketing Analytics
  •   Content Performance Analysis
  •   Marketing Effectiveness
  •   Google Analytics

    • Getting Started in Google Analytics

    Customer Analytics

    Analytics, ROI, and Evaluation

    Marketing Analytics

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