Google Search Advertising Foundations

This course is part of Search Advertising with Google Specialization

Instructors: Anke Audenaert +1 more

What you'll learn

  •   The benefits and capabilities of Google Ads
  •   The fundamentals of keyword targeting, research, and planning
  •   Essential terms and metrics to assess a Google Ads campaign
  •   How assets can affect campaign performance

    • Skills you'll gain

  •   Campaign Management
  •   Copywriting
  •   Google Ads
  •   Pay Per Click Advertising
  •   Marketing
  •   Content Performance Analysis
  •   Keyword Research
  •   Advertising
  •   Quality Assessment
  •   Advertising Campaigns
  •   Digital Advertising
  •   Search Engine Marketing
  •   Performance Metric
  •   Performance Measurement

    • There are 6 modules in this course

    By the end of this course you will be able to: • Create and monitor a search advertising campaign within Google Ads • Implement keyword targeting and assets to improve campaign performance • Draft high-quality responsive text ads that align with campaign objectives Regardless of your current experience, this course will teach you the fundamental aspects of Google ads so that you can begin implementing effective search advertising campaigns.

    Developing a Keyword Strategy

    Key Metrics and the Google Ads Auction

    Deliver the Right Message with Text Ads

    Increase Ad Relevance with Assets

    Review and Application

    Explore more from Marketing

    Google Search Advertising Implementation

    Search Advertising with Google

    Create a Google Ads Search Campaign

    Search and Display Advertising

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