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What you'll learn

Understand how iconic crisis cases were managed successfully.

Understand how iconic crisis cases were managed poorly.

Describe overall lessons learned from these cases and what they likely tell us about the nature of future crises and how to prepare for them.

Skills you'll gain

Communication Strategies

Risk Analysis

Contingency Planning

Forecasting

Risk Management

Strategic Communication

Leadership Studies

Case Management

Corporate Communications

Crisis Management

Business Risk Management

There are 3 modules in this course

One of the best ways to learn about how to help an organization manage a crisis is to examine where crisis situations have been successfully addressed. But there is great value in also seeing where crisis situations have not been handled well. In this course, we look at iconic cases, both well-managed and not well-managed, that point to lessons you may be able to use, especially if you are asked by a leader to assist them as they encounter a crisis. You'll also hear from experts in crisis management and crisis communication as they share with you what they have observed about these iconic cases. This course, however, offers another distinctive aspect: you'll hear about the warning signs of crises that will likely present future threats to organizations, with insights provided by an expert. As such, this course, via structured learning activities (video lectures and quizzes), will help prepare you for the near certainty that whatever organization you work for (or want to work for) will encounter a crisis.

Examining Iconic Crises that Were Handled Unsuccessfully

Crisis Management and Crisis Communication Ahead