How to Implement and Evaluate Communication Campaigns

This course is part of Strategic Communication Campaigns Specialization

Instructor: Erin Willis

What you'll learn

  •   Understand how to implement campaign tactics according to strategy.
  •   Understand the importance of evaluation in campaign planning.
  •   Understand campaign planning in its entirety.

    • Skills you'll gain

  •   Plan Execution
  •   Media Planning
  •   Social Media Campaigns
  •   Campaign Management
  •   Key Performance Indicators (KPIs)
  •   Paid media
  •   Earned Media
  •   Strategic Communication
  •   Integrated Marketing Communications
  •   Program Evaluation
  •   Communication Strategies
  •   Owned Media
  •   Content Performance Analysis
  •   Program Implementation
  •   Communication Planning
  •   Media Strategy
  •   Marketing Effectiveness
  •   Advertising Campaigns
  •   Promotional Strategies

    • There are 2 modules in this course

    In our fast-paced and interconnected world, the ability to convey messages with impact is more critical than ever. Whether you're a seasoned communication professional looking to refine your skills or someone entirely new to the field, this course is designed to empower you with the knowledge and tools you need to create compelling campaigns and assess their effectiveness.

    Evaluating the Plan

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