Identifying, Attracting, and Growing Your Digital Audience

This course is part of E-Marketing Specialization

Instructor: Stephane Muller

What you'll learn

  •   Develop an audience persona based on a target audience.
  •   Identify strategies to define, attract, and engage your audience online.
  •   Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
  • Skills you'll gain

  •   Marketing Strategy and Techniques
  •   E-Commerce
  •   Customer experience improvement
  •   Value Propositions
  •   Customer Acquisition Management
  •   Target Audience
  •   Persona Development
  •   Digital Marketing
  •   Customer Engagement
  •   Social Media Strategy
  •   Mobile Banking
  •   Branding
  • There are 4 modules in this course

    You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.

    Identifying & Defining Your Audience

    Attracting & Building Your Audience

    Maintaining & Engaging Your Audience

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