What you'll learn

Skills you'll gain

There are 4 modules in this course

After completing this course, you will be able to: - Describe what a competitive strategy is and how it is formulated. - Analyze the macro-environmental factors and identify opportunities and threats. - Analyze industry forces and draw conclusions about the industry’s profitability. - Describe the concept of competitive advantage and its importance. - Describe the circumstances under which competitive advantage is sustainable. - Analyze the value chain and understand its contribution to competitive advantage. - Explain how companies compete on price using a cost leadership strategy. - Describe how companies compete on their unique features using a differentiation strategy. - Explain how companies can offer both low prices and unique features simultaneously. - Describe how to choose a value-creating competitive strategy. Software Requirements: None

Module 2: Competitive Advantage

Module 3: Choosing a Competitive Strategy

Summative Course Assessment

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