What you'll learn

Skills you'll gain

There are 9 modules in this course

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.

Module 2: Connecting with Customers

Module 3: The Power of Strategic Brand Management

Module 4: Value Creation

Module 5: Customer Value Delivery

Module 6: Communicating Value and the Role of Increasing Role of Digital Marketing

Module 7: Global Marketing

Module 8: Marketing Orientation & Managing the Marketing Organization for Long-Term Success

Summative Course Assessment

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