Improving Customer Retention
Instructor: Marta Sotto-Mayor
What you'll learn
Skills you'll gain
There is 1 module in this course
This course caters to team leaders, supervisors, and managers responsible for individuals and teams, as well as professionals in marketing, customer service, CRM, business owners, and brand coordinators. Whether overseeing teams or directly involved in marketing and customer service functions, individuals in these roles will benefit from gaining insights into enhancing customer retention strategies. Participants should have a basic understanding of marketing concepts and familiarity with CRM systems to engage effectively with the course material. An understanding of customer service principles is also beneficial for comprehending strategies aimed at improving customer satisfaction. Moreover, an interest in consumer behavior and its impact on business is essential for gaining a comprehensive understanding of the topics covered. Upon completing this course, learners will be equipped to identify the key factors influencing customer retention and apply best practices in customer service to enhance customer satisfaction. They will also gain the ability to evaluate consumer behavior effectively to inform retention strategies and apply feedback analysis techniques to improve retention tactics.
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