Ementorhub

Skills you'll gain

Social Media Strategy

Target Audience

Key Performance Indicators (KPIs)

Drive Engagement

Customer Engagement

Marketing Strategies

Social Media Campaigns

Presentations

Marketing Effectiveness

Marketing Analytics

Social Media

Digital Media Strategy

Content Creation

Brand Awareness

Return On Investment

Influencing

Campaign Management

Marketing Budgets

Content Marketing

There are 6 modules in this course

This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.

Content Marketing Strategy

How To Find Influencers.

How To Engage Influencers.

How To Measure Influencer Marketing.

Influencer Campaigns.