Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
Skills you'll gain
There are 5 modules in this course
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Customer Discovery and Validation
Product Understanding and Marketing
Prototyping and Testing
Building a Team
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