Innovation for Entrepreneurs: From Idea to Marketplace

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. Thomas J. Mierzwa

Skills you'll gain

  •   Design Thinking
  •   Innovation
  •   Recruitment Strategies
  •   Commercialization
  •   Market Opportunities
  •   Customer Insights
  •   Product Testing
  •   Entrepreneurship
  •   New Product Development
  •   Team Motivation
  •   User Research
  •   Business Modeling
  •   Ideation
  •   Team Building
  •   Product Development
  •   Business Strategies
  •   Competitive Analysis
  • There are 5 modules in this course

    We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

    Customer Discovery and Validation

    Product Understanding and Marketing

    Prototyping and Testing

    Building a Team

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