Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. James V. Green

Skills you'll gain

  •   Ideation
  •   New Business Development
  •   Competitive Analysis
  •   Market Opportunities
  •   Strategic Decision-Making
  •   Business Strategies
  •   Customer Insights
  •   Market Analysis
  •   Business Modeling
  •   Entrepreneurship
  •   Value Propositions
  •   Innovation
  • There are 4 modules in this course

    Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

    Entrepreneurial Mindset, Motivations, and Behaviors

    Industry Understanding

    Customer Understanding and Business Modeling

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