Ementorhub

What you'll learn

Understand what integrated communication campaigns are and the value it brings to your organization.

Define the communication problem and outline relevant communication goals and objectives.

Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.

Produce a professional integrated communication campaign.

Skills you'll gain

Advertising Campaigns

Media Strategy

Strategic Communication

Paid media

Target Audience

Brand Strategy

Communication Planning

Employee Engagement

Campaign Management

Public Relations

Marketing Communications

Integrated Marketing Communications

Earned Media

Shared Media

Owned Media

There are 4 modules in this course

Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!

Understanding Brand Basics and How to Tell Your Story

Communicating to the Right Audience

Strategic Communication Campaigns