Ementorhub

What you'll learn

Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.

Learn the theories on how advertising works and how consumers make decisions.

Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.

Know the elements, latest trends and tools used for a marketing communications mix.

Skills you'll gain

Media Planning

Communication Strategies

Advertising

Brand Awareness

Marketing Management

Marketing

Brand Strategy

Consumer Behaviour

Marketing Budgets

Integrated Marketing Communications

Campaign Management

Communication Planning

Branding

Promotional Strategies

Marketing Communications

Marketing Strategy and Techniques

Brand Management

Brand Loyalty

Marketing Planning

Brand Marketing

There are 4 modules in this course

You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing.

IMC Planning Process

Advertising Management & Design

Marketing Communications Mix