Ementorhub

What you'll learn

Analyze the information needed to make going abroad decisions including timing, country selection, and mode of entry.

Critique the advantages and disadvantages of exporting and evaluate exporting compared to other country entry modes.

Critique the advantages/disadvantages of direct country entry and use this information to select the best entry mode for a given situation.

Anticipate the challenges of working and living abroad and apply known methods of mitigating those challenges.

Skills you'll gain

Global Marketing

Intercultural Competence

Cultural Diversity

Business Risk Management

Mergers & Acquisitions

Go To Market Strategy

Strategic Decision-Making

Growth Strategies

Cultural Sensitivity

Business Strategy

Market Analysis

Contract Management

Business Development

Risk Analysis

Competitive Analysis

Export Control

International Finance

Entrepreneurship

Franchising

There are 5 modules in this course

This course reviews and evaluates the many ways that businesses can engage in international commerce. First presented are the three decisions that any business needs to make to go global, including a model for country selection. Next, modes of exporting and importing are discussed, followed by a review of contract modes of entry such as licensing and franchising, and then foreign direct investment strategies such as joint ventures, mergers, and acquisitions. The course concludes with a personal look at going global, including deciding to go, preparing to go, working and living abroad, and the challenges of coming home.

Exporting Strategies

Direct Entry Strategies

Living Abroad

Operating Abroad