What you'll learn

Skills you'll gain

There are 4 modules in this course

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

Social Media - Two-Way Communication with Customers

Reputation Management - You Are Who Your Customers Think You Are

Content Marketing - Storytelling is the Key to Great Content

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