Introduction to Business Management: Winning Internally

Instructor: Devdip Purkayastha

What you'll learn

  •   Developing Business Values, Strategies & Structures that Drive Organization Effectiveness and Long Term Success
  •   Driving Innovation and New Product Development for Superior Competitive Advantage
  •   Leading Manufacturing, Operations, Quality Assurance, Accounting and Financial Management for Profitable Growth and Strong Brand Equity
  •   Creating High Performance Teams, Defining HR Best-Practices & Integrating ESG Principles to Grow the 'Triple Bottom Line' : Profits - People - Planet
  • Skills you'll gain

  •   Strategic Thinking
  •   Financial Management
  •   Production Process
  •   Manufacturing Operations
  •   Product Development
  •   Human Resources
  •   Accounting
  •   Environmental Social And Corporate Governance (ESG)
  •   Business
  •   Financial Statements
  •   Leadership
  •   Innovation
  •   Organizational Structure
  •   Business Strategies
  •   Business Management
  • There are 4 modules in this course

    In the first module, 'Understanding Business, Company, and Structures,' you will learn fundamental concepts such as types of business, company structures, and the value chain. You will develop a practical understanding of how companies are structured and how different functions operate seamlessly to create customer value. The second module, 'Vision, Mission, Strategy, Innovation, and Product Development,' helps you appreciate the critical strategic elements that drive sustainable competitive advantage. You will understand the importance of a long-term vision, a strong sense of purpose, corporate values and strategies, and innovation and new product development processes. The third module, 'Manufacturing and Finance', will equip you with knowledge of core day-to-day internal operations across manufacturing processes and quality management. You will learn about the fundamentals of accounting, financial statements, and financial management, which are crucial for informed business decisions. Finally, in the fourth module, 'Leadership, Human Resources, and ESG,' you will explore different leadership skills and styles, HR functions such as recruitment, training, performance management, and ESG (Environment, Social, Governance) factors in modern businesses. By the end of this course, you will develop the skills to navigate organizations' internal complexities better and apply them in real-world scenarios. This course complements 'BUS102 Introduction to Business Management—Winning Externally', which provides the knowledge and skills for superior performance in the external marketplace and developing profitable customer relationships.

    Vision, Mission, Strategy, Innovation and Product Development

    Manufacturing and Finance

    Leadership, Human Resources and ESG

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